Global Business, Technology & AI Consulting
Strategy, product, revenue & AI — built on 20 years of global execution.
Differentiated products, go-to-market engines, revenue models and defensible AI strategies — for founders, scale-ups and enterprise leaders. Enterprise pedigree. Founder pace. Growth that doesn’t depend on your next raise.
- Years
- 20+Years
- Enterprises
- 4Enterprises
- Continents
- 3Continents
- Sectors
- 8+Sectors
4
Global enterprises led at director level
3
Continents of hands-on execution
Enterprise pedigree
- Barco
- Vodafone Group
- Vodacom
- Sitecore
The approach
One strategic partner at every inflection point
Lead
Set the direction that the whole company can act on — position, priorities and the decisions only leadership can make.
Build
Turn direction into product: a differentiated wedge, a roadmap with commercial logic, and evidence for what to build next.
Scale
Install the go-to-market engine, commercial model and partner reach that make growth repeatable instead of heroic.
Fund
Strengthen the business first, then build the narrative, model and diligence pack investors need to move.
Exit
Engineer the value drivers a buyer rewards, years before the conversation starts — so diligence confirms the story.
Services
Seven specialist services — now AI-native
AI Strategy
AI isn’t a tool. It’s your new operating system.
AI as an operating layer
AI stops being a project when it sits underneath the workflows that run the business — pricing, service, planning, delivery. That is an architecture decision, not a tooling one.
Organisational intelligence
The advantage is not automation. It is a company that learns faster than its competitors: capturing decisions, feeding them back, and compounding what it knows.
Responsible & sustainable AI
Fairness, transparency, data rights and the real energy and cost footprint — designed in from the first workflow, because retrofitting them is far more expensive.
Strategy for advantage
Everyone can buy the same models. Advantage comes from proprietary data, distribution and workflow depth — the things a competitor cannot purchase on Tuesday.
Governance for scale
Risk classification, human oversight, evaluation and audit trails, sized to the decision being made. Governance that enables scale rather than blocking pilots.
Defensible business models
The strategic question is not which model you use — it is what your business becomes once AI is load-bearing, and why that is hard to copy.
Applied
How AI changes each engagement
Strategy
Market sensing runs continuously rather than annually, and every strategic bet carries an explicit view on what AI does to its economics.
Product
Differentiation is tested against what AI commoditises. Data and telemetry are designed in, so the product gets smarter with use.
Go-to-Market
Segmentation, targeting and enablement move from intuition to signal — with the human judgement kept where it changes outcomes.
Revenue
Pricing shifts toward consumption and outcome models, and margin is modelled with inference and human review costs included.
Fundraising
Investors now diligence AI posture. You need a specific, defensible answer on data rights, governance and cost — not a slide.
Exit
Acquirers assess what you own, what you govern and what would transfer. An unclear AI position becomes a valuation discount.
What it actually takes
Practical & operational implications of an AI strategy
People & roles
Job design changes before headcount does. Decide which decisions stay human, who reviews model output, and how the skills gap is closed — then redesign the roles around it.
- Decision rights: what a model may decide alone
- Review capacity budgeted as real work, not goodwill
- Capability building ahead of deployment
Data & infrastructure
Most AI programmes stall on data access, quality and rights rather than on models. The foundations decide what is possible, and they take the longest to fix.
- Data rights and residency established up front
- Quality and lineage good enough to trust in production
- Integration into the systems people already use
Governance & risk
Governance sized to the decision: light where the stakes are low, strict where they are not. Written down before scale, so nobody invents it during an incident.
- Risk classification per use case
- Evaluation, monitoring and rollback paths
- Audit trail that satisfies a regulator or an acquirer
Cost & ROI
The pilot is cheap; production is not. Real cost includes inference at volume, integration, data work and the human review loop — measured against a baseline you agreed beforehand.
- Total cost of ownership, not licence cost
- A measured baseline before deployment
- Explicit stop criteria for use cases that do not pay
The Five Pillars Diagnostic
Find the pillar that is actually holding you back
Thirty minutes, five pillars, one honest read. Most leadership teams are working hard on the wrong constraint — this finds the real one before you spend another quarter on it.
Business Strategy
Is the direction clear, evidenced and shared — or does it change with the last conversation?
Product
Is there real differentiation, and does the roadmap reflect where value is actually created?
Go-to-Market
Can you reach and convert the right buyer repeatably, without depending on individual heroics?
Commercial Model
Do pricing, packaging and unit economics improve as you scale — or quietly get worse?
Business Development
Are partnerships and expansion producing signed revenue, or announcements and logo slides?
AI readiness overlay. Every pillar is also scored for what AI does to it — where it creates advantage, where it removes one, and what has to change first.
The provocation
“If funding disappeared tomorrow, would your business still grow?”
Capital is not the answer. Strategy is.
A business that only grows when money arrives is not a growth business — it is a funding business. The Diagnostic tests which one you are running.
- 30 min
- Focused working session
- No obligation
- No pitch, no retainer required
- <24h
- Written summary back to you
Results
What the work has produced
3markets
Entered and operating
New markets opened and made operational across EMEA, APAC and Africa — through direct entry and partner-led expansion.
+40%
Revenue growth delivered
Growth against plan achieved by rebuilding positioning, commercial model and go-to-market motion together rather than in isolation.
0→P&L
New services P&L built
A managed enterprise mobility services business built from zero to a standing P&L across Africa at Vodacom Business.
Track record
Proof, not promises
Barco
Global Director, Strategic Product Marketing: Services & Innovation
Led global services and innovation strategy, drove business development and market expansion across EMEA, APAC and the Americas, and delivered invited executive briefings for India's Ministry of Information & Broadcasting.
Vodafone Group
Global Product Strategy — 5G Cloud & Big Data Analytics
Built monetisation models that turned data assets into commercial revenue streams across retail, FMCG, banking, outdoor media, real estate, logistics, public sector and insurance.
Vodacom Business
Managed Enterprise Mobility Services, Africa
Built and ran a new managed services business from the ground up — product strategy, go-to-market execution and regional partnerships — scaling it to a standing P&L across Africa.
FAQ
Questions leaders ask before the first call
Contact
Let's discuss your next move
Book a call
Book your Five Pillars Diagnostic
Thirty focused minutes on your business. You leave with a clear read on which of the five pillars is holding growth back, and what to do about it first — whether or not we work together.
- 30 min
- Focused working session
- No obligation
- No pitch, no retainer required
- <24h
- Written summary back to you
Email to schedule
Send two or three times that suit you and a calendar invite comes back the same day.
Reply within 24 hours
Every enquiry gets a personal response — no automated funnel, no sales sequence.
No obligation
The Diagnostic stands on its own. There is no pitch attached to it.